The Brooklyn Nets have announced Jordi Fernandez as their new head coach, following an extensive search process led by general manager Sean Marks and team owner Joe Tsai. Fernandez a highly regarded assistant coach from the Sacramento Kings was chosen after an evaluation of 10-12 candidates. Despite interest from other notable coaches like Mike Budenholzer, Fernandez stood out for his reputation as a player’s coach and his track record of success.
Joe Tsai firsthand observation of Fernandez coaching during a game against the Nets likely influenced the decision. With Fernandez at the helm, the Nets aim to regain stability and establish a strong team culture addressing concerns that have lingered since the departure of former coach Kenny Atkinson in 2020. Fernandez brings a wealth of experience having worked under respected coaches like Mike Brown and Mike Malone and earning praise for his coaching abilities on both the NBA and international stage.
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