Fulham has revealed ambitious plans for the New Riverside Stand at Craven Cottage, featuring luxurious amenities such as Michelin-star restaurants, a rooftop swimming pool and exclusive matchday experiences. The stand, partly operational since 2022 aims to offer a premium hospitality experience unlike any other in football.
Designed by Populous, the stand will include The Sky Deck for luxury ticket holders, The Gourmet and The Brasserie restaurants and The Dugout for an intimate football experience. Fulham chairman Shahid Khan envisions the stand as a destination honoring the club’s history while providing unmatched hospitality.
The new offerings are scheduled to debut in the 2024-25 season with ticket sales starting on April 9. Despite the grand plans, Fulham has faced criticism for steep ticket prices in recent years prompting protests from fans. Currently, the team sits in 12th place in the Premier League poised for their third consecutive season in the top flight since promotion in 2022.
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