Omar Berrada, formerly the chief football operations officer at Manchester City has been appointed as the new chief executive of Manchester United. Berrada emphasizes the importance of implementing the correct structure at the club to ensure success. He warns against overspending in the transfer market stating that it can lead to clubs facing difficulties.
United’s decision to appoint Berrada is part of their plan to re-establish themselves as a title winning club. Berrada’s track record at Manchester City where he helped achieve significant success and revenue growth, reflects his expertise in football operations. He stresses the correlation between on-pitch success and commercial growth.
Berrada’s appointment signals a positive shift in United’s management structure according to former player Gary Neville who believes the club is on the right track. Berrada brings over 20 years of senior level experience in football and has held key roles at Manchester City and Barcelona. He is recognized for his expertise in managing club business, player transactions, sponsorship and media rights.
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