The esports media landscape has faced significant challenges, commonly referred to as the “esports winter,” with media outlets bearing a substantial brunt. Over the past few years, numerous publications including notable names like Washington Post’s Launcher, Upcomer, Inven Global, ShiftRLE and Blix.gg have either closed down or drastically reduced their operations. Even industry leaders, such as Dot Esports’ parent company GAMURS Group have not been immune to layoffs.
Media businesses globally grapple with the broader challenge of effectively monetizing online news and esports media is no exception. It requires a strategic combination of innovation, diversification and a relentless focus on content performance for survival. Fabian Furch, Co-Founder and Managing Director of EarlyGame Group, emphasizes these elements in navigating the complexities of esports media.
Established in 2019, EarlyGame is a gaming and esports media network boasting four editorial websites, 20 social channels and a claimed outreach to 50 million users monthly. In addition to core properties, EarlyGame offers a range of agency services including influencer activation, esports event organization, consulting and white-labeled content. In an interview with Esports Insider, Furch discusses the challenges faced by the industry and the strategic approach EarlyGame employs to build and sustain its media network.
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