Team Vitality, a prominent French esports organization has extended its partnerships with JBL Quantum, GG.BET, ALDI, and Crédit Agricole. The renewals include deals that were set to expire at the end of 2023. Team Vitality emphasized that all 14 commercial partners from 2023 will continue their collaborations in 2024. Notably, Crédit Agricole and ALDI recently announced support for Team Vitality’s League of Legends women’s roster, Rising Bees. These brands join Team Vitality’s existing partners like Tezos, hummel, KIA, Cherry XTRFY, EVNIA, Kingston FURY, and Secretlab. The esports organization also welcomed Tradeit.gg, Magnum, and Ben & Jerry’s last year. In October 2023, Team Vitality renewed its partnership with French football club Lille Olympique Sporting Club (LOSC) for its EA Sports FC division.
Established in 2013, Team Vitality has become a major player in European esports. A €50m funding round in 2022 fueled its expansion into six esports scenes, experiencing a 70% surge in fan engagement across social networks in 2023. With over 10 million fans worldwide, Team Vitality is positioned as an attractive partnership opportunity for brands seeking exposure in the esports sector. Despite economic challenges in esports, Team Vitality aims to thrive, expressing gratitude to loyal partners and conveying optimism for the future. Nicolas Maurer, CEO and co-founder of Team Vitality, highlighted the organization’s commitment to creating impact activation aligned with partners’ values.
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